Paid Ads / PPC
Every rupee accountable. Every click optimized.
AI-optimized paid advertising across Google, Meta, and beyond. We don't just set up campaigns and let them run — we build intelligent ad systems that learn, adapt, and compound their return on investment week over week.
You're spending on ads but not sure what's actually working. ROAS is inconsistent. You're burning budget on broad audiences that don't convert. Your agency sends monthly reports but can't explain the results clearly.
Paid ad campaigns with measurable, improving ROAS. Clear attribution on every conversion. A campaign architecture that gets smarter and more efficient the longer it runs.
Everything you get with our service
Google Ads — Full Suite
Search, Display, Shopping, Performance Max, and YouTube campaigns built with AI-informed bidding strategies, audience layering, and negative keyword management from day one.
Meta Ads (Facebook & Instagram)
Audience research, creative strategy, A/B testing, and campaign optimization across the Meta ecosystem — with iOS 14+ attribution solutions built in.
AI-Powered Audience Modeling
We use machine learning to build lookalike audiences from your best customers, identify high-intent behavioral signals, and eliminate wasted spend on low-probability converters.
Creative Testing Framework
Structured creative experimentation — we test copy angles, visual formats, calls-to-action, and landing page variants systematically, not randomly.
Conversion Tracking Architecture
Server-side tracking setup, proper attribution windows, cross-device tracking, and CRM integration so you have complete visibility into what drives actual business outcomes.
Monthly Performance Reviews
Detailed monthly reports with clear ROAS breakdown, budget recommendations, creative performance analysis, and next-month optimization plan — in plain language.
How AI changes the paid ads game
Manual PPC management is fast becoming a disadvantage. AI-assisted campaign management operates at a scale and speed that gives us a structural edge.
- AI bid management responds to auction dynamics in real-time — impossible with manual bidding
- Machine learning audience modeling identifies high-converting segments human analysis misses
- Automated creative performance scoring guides budget toward winning ads faster
- AI-powered anomaly detection flags budget burn issues before they become expensive
- Predictive modeling for seasonal budget planning and bid adjustments
Traditional vs. AI-Powered
Our process for this service
Audit & Account Review
Full analysis of existing campaigns (if any) — waste identification, structure assessment, tracking verification, and competitive benchmarking.
Strategy & Architecture
Campaign structure design, budget allocation model, audience strategy, and bidding approach. We map out the full account architecture before spending a rupee.
Creative Development
Ad copy, creative briefs, landing page recommendations, and A/B test plan. We don't launch without a creative strategy.
Launch & Monitor
Campaigns launched with close monitoring during the learning phase — daily check-ins for the first two weeks, optimization every 48–72 hours.
Scale & Optimize
Once profitable, we scale what works and cut what doesn't. Monthly performance reviews align strategy with evolving business goals.
Investment overview
Indicative pricing for this service. All packages include onboarding, strategy, execution, and reporting.
For businesses starting their digital marketing journey.
For established businesses ready to scale aggressively.
For larger organizations with complex, multi-channel needs.
All prices are indicative and subject to scope confirmation. Custom packages available.
See Detailed PricingCommon questions
What's the minimum ad spend you recommend?
For Google Search campaigns, we recommend a minimum ₹30,000/month in ad spend to gather enough data for meaningful optimization. Meta Ads can work from ₹15,000/month. Our management fee is separate from your ad spend.
How quickly can I see results from paid ads?
Unlike SEO, paid ads can generate leads immediately upon launch. However, Google and Meta campaigns typically need 2–4 weeks of a 'learning phase' before the algorithms optimize fully. We're transparent about this timeline upfront.
Do you manage LinkedIn Ads?
Yes, for B2B clients targeting professional audiences. LinkedIn Ads typically have higher CPCs but also higher quality leads for enterprise or professional services. We'll advise on whether LinkedIn makes sense for your specific goal.
What happens to the ad accounts when I stop working with you?
All ad accounts are created and owned by you. We operate as authorized users. If you stop working with us, you retain full ownership of your campaigns, audience lists, and historical data. No lock-in.
Ready to get started with Paid Ads / PPC?
Book a free 30-minute strategy call. We'll assess your current situation and tell you exactly what an AI-powered approach would look like for your business.
Book a Free Strategy Call